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Offline Gold
By Erin | April 14, 2009
I wrote the following this morning to my list. Seeing as I spent a good amount of time doing so, it only makes sense to share it more widely. Then again, it's very rare that I don't give every email painstaking care! Anyway, here it is. I hope it helps motivate you to see, as I titled the email, "You know more than you think."
| Everyone's always talking about how those of us with online marketing skills should be leveraging them to help local businesses with their online presence. I agree. I know from experience that my knowledge of the internet, mailing lists, blogs, search engine rankings, PPC, etc., is valuable and is not common- place among those running brick and mortars in my community. We tend to take it for granted and think it is, but it isn't. I've had many chats over meals with a friend of mine who runs a local offline biz and he just eats this up. He's fascinated by what I can teach him and has a ton of questions. (I don't charge him, by the way, but I could.) What's holding me back then from expanding to other paid consulting and service gigs. For me, it's the approach, and maybe a little of the legal paperwork that I'd have to get in place. For example, what can/should you say about where you'll get them ranked on Google, etc.. If I weren't such a wimp about travel too, I'd be on the next plane out to Vegas. Not to play slots, but for a much surer bet, namely, Mark Ress' Offline Gold Summit two weeks from now: Quite The Line-Up A couple weeks ago, Mark was on my #followfriday list on Twitter because he really gives his viewers a firm kick in the pants on his ustream shows. You can be sure he'll do the same at the summit, and he's already laid down the law with his fellow speakers that they are not to turn it into a pitch fest. Offline Gold Summit Can't make the live event? I encourage you to look into the topic in general then. A couple resources come to mind: Offline Gold For Online Marketers Offline Storefront Into Online Gold Check 'em out and see if you still don't think you could do it. I'm betting we all can and should get on this train before it leaves the station (or takes up another conductor). |
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