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Offline Gold

By Erin | April 14, 2009

I wrote the following this morning to my list. Seeing as I spent a good amount of time doing so, it only makes sense to share it more widely. Then again, it's very rare that I don't give every email painstaking care! Anyway, here it is. I hope it helps motivate you to see, as I titled the email, "You know more than you think."

Everyone's always talking about how those of us with
online marketing skills should be leveraging them to
help local businesses with their online presence.

I agree.  I know from experience that my knowledge
of the internet, mailing lists, blogs, search engine
rankings, PPC, etc., is valuable and is not common-
place among those running brick and mortars in my
community.  We tend to take it for granted and think
it is, but it isn't.

I've had many chats over meals with a friend of mine
who runs a local offline biz and he just eats this
up.  He's fascinated by what I can teach him and has
a ton of questions.  (I don't charge him, by the way,
but I could.)

What's holding me back then from expanding to other
paid consulting and service gigs.  For me, it's the
approach, and maybe a little of the legal paperwork
that I'd have to get in place.  For example, what
can/should you say about where you'll get them
ranked on Google, etc..

If I weren't such a wimp about travel too, I'd be on
the next plane out to Vegas.  Not to play slots, but
for a much surer bet, namely, Mark Ress' Offline Gold
Summit two weeks from now:

Quite The Line-Up

A couple weeks ago, Mark was on my #followfriday list
on Twitter because he really gives his viewers a firm
kick in the pants on his ustream shows.  You can be
sure he'll do the same at the summit, and he's already
laid down the law with his fellow speakers that they
are not to turn it into a pitch fest.

Offline Gold Summit

Can't make the live event?  I encourage you to look
into the topic in general then.  A couple resources
come to mind:

Offline Gold For Online Marketers
Offline Storefront Into Online Gold

Check 'em out and see if you still don't think you
could do it.  I'm betting we all can and should get
on this train before it leaves the station (or takes
up another conductor).