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Niche Marketing: The Latest Buzz

By Erin | February 26, 2008

Wow! I don't know about yours, but my mailbox is absolutely overflowing with duplicate announcement emails for the new Mafioso Marketing package.

Of course, it's a good idea for someone launching a new product to have all their ducks in a row with proper affiliate materials and JVs, etc.. But what amazes me is that even the so-called gurus often don't take the time to modify the damn things! It's hard to take a review seriously when you read the same exact thing from another person in the very next email.

The thing is I bet half of them haven't even read it. Instead, it's just all about winning the biggest promoter prizes that are doled out behind the scenes. Like bigscreen televisions, XBoxes, and cash. But, I digress; I don't begrudge them their success, nor their laziness, just...

Anyway, I've had a chance to read the book. I feel like I could've written it. And I mean that in a good way, in that he's a straight-shooter, and he too goes the penny-pinching route. As for the information itself, what I like is its sole focus on making money in niches outside of the IM world. He spells out the methods he's used, including membership sites, ghostwriters, and so on.

Finally, his style injects a healthy dose of motivation. You'll get through it in no time, with a great sense of confidence that it really can be done. Then you'll keep coming back to it, like I know I will, to pluck the specifics and resources as you step through the process. Check out the salespage to get an idea for his personality. He's got a great story to tell.