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Leap Year Marketing

By Erin | February 29, 2008

Not only is it Friday today (TGIF), it's also "Leap Day." With this extra day in the calendar only appearing every four years, it's no wonder marketers are leaping (sorry couldn't resist) on the opportunity it provides, namely, an excuse for a sale or tie-in.

The NY Times recently printed an article with some examples.

Following in their cheesy footsteps, here's my promo for this unique day. I'm calling it "Look Before You Leap." It's a call to split test your salespages. This is a task that can be made much easier with the right software. For example:

Split Test Accelerator
Muvar Multivariate Testing

Speaking of testing, I've been playing around with the Rapid Action Profits script. It's awesome! Very easy to set-up and a stellar support forum with users galore and the programmer, Sid Hale, an active participant in the discussions. Here's a very basic product I set up using it. I left off the bells and whistles—things like the tell-a-friend page, One Time Offers, built-in two-tier affiliate programs, and yes, of course, a split test feature. Next time. Check it out:

Split Test Profits

Have you tried any of these? Others? Did you do anything special for the day or the leap year in general?



[[T_F]]Data Leak Prevention - Data Security Solutions - Information Theft Protection, Detection and Prevention Software Productstracefusion_signature=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[[T_F]]

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