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	<title>netkickstart.com &#187; rants</title>
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		<title>A Rant On The (Ab)Use Of JV Lists</title>
		<link>http://netkickstart.com/blog/a-rant-on-the-abuse-of-jv-lists/</link>
		<comments>http://netkickstart.com/blog/a-rant-on-the-abuse-of-jv-lists/#comments</comments>
		<pubDate>Sun, 23 Nov 2008 14:57:24 +0000</pubDate>
		<dc:creator>Erin</dc:creator>
				<category><![CDATA[affiliates]]></category>
		<category><![CDATA[joint ventures]]></category>
		<category><![CDATA[list building]]></category>
		<category><![CDATA[rants]]></category>
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		<category><![CDATA[email]]></category>
		<category><![CDATA[joint venture]]></category>
		<category><![CDATA[JV]]></category>
		<category><![CDATA[lists]]></category>
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		<guid isPermaLink="false">http://netkickstart.com/blog/?p=73</guid>
		<description><![CDATA[Premise: The Joint Venture (JV), Affiliate, and Contributor lists should be sacrosanct! When I sign up to help make a launch or giveaway successful &#8212; in whatever small way that may be &#8212; I have a reasonable expectation of only receiving news and updates about that event. Or, at most, notification of a future JV [...]]]></description>
			<content:encoded><![CDATA[<p>Premise: The Joint Venture (JV), Affiliate, and Contributor lists should be sacrosanct!  </p>
<p>When I sign up to help make a launch or giveaway successful &mdash; in whatever small way that may be &mdash; I have a reasonable expectation of only receiving news and updates about that event.  Or, at most, notification of a future JV <em>with that same individual</em>.</p>
<p>What I don't expect, nor want, is to be pitched every new product on the market.  <em>Maybe</em> joint venture opportunities for them, but even then, don't you think, as a supposed insider, I'd know about those from their creators?  Certainly by the time it comes to being a purchaser for the next big thing, those on a JV list are going to know about it already.</p>
<p>Why segment your lists if you're going to send the same damn thing to all of them?! Near as I can tell, the answer is because that way if someone unsubscribes from one, you still have them on five others.  (<a href="http://www.netkickstart.com/recommends/aweber" target="_blank">Aweber</a> and several other autoresponders will let you unsubscribe from all at once, but it's a list-owner option that not everyone leaves checked.)</p>
<p>I could go on and on, but I think you get the picture.  My humble plea, to all you "JV" and affiliate list owners, is... <b>Please keep these lists clean</b>, by which I mean on-topic, informative, and respectful, not salesy.  We're ostensibly partners, right?  (Yeah, I know...)</p>
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