marketing

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Marketing Books: What Are You Reading?

Thursday, May 8th, 2008

While I've always got a big stack of "to-reads" and a huge wish-list on Amazon, I'm still always open ears to hearing what others have found helpful in their on-line businesses. Or maybe a warning about some junk to avoid? Here's what I'm reading as of this writing: Your Internet Cash Machine: The Insiders Guide [...]

My First I.M. Product

Sunday, March 30th, 2008

You'll recall from the archives that I'm a devotee of the Rapid Action Profits script. As a matter of fact, I'm currently working on an add-on to it that I know people will really like a lot! In the meantime, or rather, along the way, I had to solve a problem I was seeing with [...]

Leap Year Marketing

Friday, February 29th, 2008

Not only is it Friday today (TGIF), it's also "Leap Day." With this extra day in the calendar only appearing every four years, it's no wonder marketers are leaping (sorry couldn't resist) on the opportunity it provides, namely, an excuse for a sale or tie-in. The NY Times recently printed an article with some examples. [...]

Niche Marketing: The Latest Buzz

Tuesday, February 26th, 2008

Wow! I don't know about yours, but my mailbox is absolutely overflowing with duplicate announcement emails for the new Mafioso Marketing package. Of course, it's a good idea for someone launching a new product to have all their ducks in a row with proper affiliate materials and JVs, etc.. But what amazes me is that [...]

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