marketing

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Big Boxes of Stuff

Friday, November 14th, 2008

That’s Frank Kern parlance for lots of physical products delivered to your door for only shipping and handling. The two biggest examples of these loss leaders, Mass Control Monthly and Stomping The Search Engines, must have been quite successful both in back-end upsells and the number of folks staying on with the attendant continuity [...]

Tribal Leadership - Zappos Free Audio Download

Friday, October 24th, 2008

From the customer-centric marketing geniuses at Zappos comes this generous gift. The full audio book of Tribal Leadership for free:

Free Audio Book Download
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How To Shorten and Cloak URLs

Tuesday, October 21st, 2008

With Twitter all the rage these days, we find ourselves living in a 140-character box (at least those of us who follow the “rules” and refrain from back-to-back tweeting to get a longer message). The way I see it, we’ve all become text contortionists!
While I’m guessing the common abbreviations, like BRB and LOL, began [...]

Kudos to Jeff Herring

Sunday, September 7th, 2008

Known as The Article Guy, Jeff Herring gets big “ups” for allowing me to tease him on his moderated blog.
You see, in a recent post on the Three Work Models, he corrects himself toward the end of his video. That’s not why I was teasing him.
Indeed, I liked the original [...]

Ben Mack

Saturday, July 5th, 2008

Having received a comment on the blog from the man himself a few weeks back, I felt inspired to share one of his lectures with everyone. I’ve watched this video a couple times now. He’s a very engaging character.
Kick back, relax, and learn. Then post a comment about your biggest take-away.

Want more? [...]

Rapid Action Profits (RAP) Review

Sunday, June 15th, 2008

Rapid Action Profits Version 3: Get it. ‘Nuff said. LOL. Just kidding, read on.
Seriously, this is the system I use for my salespages and affiliate / joint venture (JV) partner management. I’ve written previously about it on this very blog, and I’m bringing it up again now because the long-awaited [...]

Robert Cialdini: Yes!

Thursday, June 12th, 2008

I’m trying a little experiment. You see, last night I called in to an impromptu teleseminar on which the legendary social psychologist, Robert Cialdini, author of such classics as Influence: The Psychology of Persuasion was interviewed by the mad marketer, Ben Mack.
Himself a genius of sorts in the area human behavior, as it relates [...]

The Internet Marketing Cure

Tuesday, June 3rd, 2008

Tired of downloading endless mountains of products, only to have them sit on your harddrive unread while you seek out the next greatest thing? Not only do you end up wasting money, but more importantly, your time! How much better spent would be this most precious of commodities—if you’ll allow such a debasing [...]

Marketing Books: What Are You Reading?

Thursday, May 8th, 2008

While I’ve always got a big stack of “to-reads” and a huge wish-list on Amazon, I’m still always open ears to hearing what others have found helpful in their on-line businesses. Or maybe a warning about some junk to avoid?
Here’s what I’m reading as of this writing:
Your Internet Cash Machine: The Insiders Guide to Making [...]

My First I.M. Product

Sunday, March 30th, 2008

You’ll recall from the archives that I’m a devotee of the Rapid Action Profits script. As a matter of fact, I’m currently working on an add-on to it that I know people will really like a lot!
In the meantime, or rather, along the way, I had to solve a problem I was seeing [...]

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