marketing

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Belcher Button and Testing

Thursday, June 25th, 2009

If ever there's a mantra (or a cop-out depending on your point-of-view, LOL, kidding, kidding, geez) in marketing, it's that you have to test, test, test.
Want to know whether this headline or that would fare better? Why not just ask Mike Filsaime (or some other big guru of your choosing), right? WRONG!
Even as [...]

Offline Gold

Tuesday, April 14th, 2009

I wrote the following this morning to my list. Seeing as I spent a good amount of time doing so, it only makes sense to share it more widely. Then again, it's very rare that I don't give every email painstaking care! Anyway, here it is. I hope it helps motivate [...]

Big Boxes of Stuff

Friday, November 14th, 2008

That's Frank Kern parlance for lots of physical products delivered to your door for only shipping and handling. The two biggest examples of these loss leaders, Mass Control Monthly and Stomping The Search Engines, must have been quite successful both in back-end upsells and the number of folks staying on with the attendant continuity [...]

Tribal Leadership – Zappos Free Audio Download

Friday, October 24th, 2008

From the customer-centric marketing geniuses at Zappos comes this generous gift. The full audio book of Tribal Leadership for free:

Free Audio Book Download
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How To Shorten and Cloak URLs

Tuesday, October 21st, 2008

With Twitter all the rage these days, we find ourselves living in a 140-character box (at least those of us who follow the "rules" and refrain from back-to-back tweeting to get a longer message). The way I see it, we've all become text contortionists!
While I'm guessing the common abbreviations, like BRB and LOL, began [...]

Kudos to Jeff Herring

Sunday, September 7th, 2008

Known as The Article Guy, Jeff Herring gets big "ups" for allowing me to tease him on his moderated blog.
You see, in a recent post on the Three Work Models, he corrects himself toward the end of his video. That's not why I was teasing him.
Indeed, I liked the original [...]

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