books


Legal Considerations of Reviews

Monday, January 26th, 2009

The other day on Twitter, @RobertHill tweeted a link to the following story on AOL Small Business regarding a lawsuit brought against a blogger. It reminded me that I had a similar article queued up in my blog drafts. This one may be even scarier for affiliate marketers when it comes to potential liability. I [...]

Tribal Leadership – Zappos Free Audio Download

Friday, October 24th, 2008

From the customer-centric marketing geniuses at Zappos comes this generous gift. The full audio book of Tribal Leadership for free: Free Audio Book Download

Robert Cialdini: Yes!

Thursday, June 12th, 2008

I'm trying a little experiment. You see, last night I called in to an impromptu teleseminar on which the legendary social psychologist, Robert Cialdini, author of such classics as Influence: The Psychology of Persuasion was interviewed by the mad marketer, Ben Mack. Himself a genius of sorts in the area human behavior, as it relates [...]

Marketing Books: What Are You Reading?

Thursday, May 8th, 2008

While I've always got a big stack of "to-reads" and a huge wish-list on Amazon, I'm still always open ears to hearing what others have found helpful in their on-line businesses. Or maybe a warning about some junk to avoid? Here's what I'm reading as of this writing: Your Internet Cash Machine: The Insiders Guide [...]