books


Tribal Leadership - Zappos Free Audio Download

Friday, October 24th, 2008

From the customer-centric marketing geniuses at Zappos comes this generous gift. The full audio book of Tribal Leadership for free:

Free Audio Book Download
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Robert Cialdini: Yes!

Thursday, June 12th, 2008

I’m trying a little experiment. You see, last night I called in to an impromptu teleseminar on which the legendary social psychologist, Robert Cialdini, author of such classics as Influence: The Psychology of Persuasion was interviewed by the mad marketer, Ben Mack.
Himself a genius of sorts in the area human behavior, as it relates [...]

Marketing Books: What Are You Reading?

Thursday, May 8th, 2008

While I’ve always got a big stack of “to-reads” and a huge wish-list on Amazon, I’m still always open ears to hearing what others have found helpful in their on-line businesses. Or maybe a warning about some junk to avoid?
Here’s what I’m reading as of this writing:
Your Internet Cash Machine: The Insiders Guide to Making [...]