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A Rant On The (Ab)Use Of JV Lists
By Erin | November 23, 2008
Premise: The Joint Venture (JV), Affiliate, and Contributor lists should be sacrosanct!
When I sign up to help make a launch or giveaway successful — in whatever small way that may be — I have a reasonable expectation of only receiving news and updates about that event. Or, at most, notification of a future JV with that same individual.
What I don’t expect, nor want, is to be pitched every new product on the market. Maybe joint venture opportunities for them, but even then, don’t you think, as a supposed insider, I’d know about those from their creators? Certainly by the time it comes to being a purchaser for the next big thing, those on a JV list are going to know about it already.
Why segment your lists if you’re going to send the same damn thing to all of them?! Near as I can tell, the answer is because that way if someone unsubscribes from one, you still have them on five others. (Aweber and several other autoresponders will let you unsubscribe from all at once, but it’s a list-owner option that not everyone leaves checked.)
I could go on and on, but I think you get the picture. My humble plea, to all you “JV” and affiliate list owners, is… Please keep these lists clean, by which I mean on-topic, informative, and respectful, not salesy. We’re ostensibly partners, right? (Yeah, I know…)
Topics: affiliates, joint ventures, list building, rants |
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